This course introduces learners to the concept, purpose, and development of a business plan. Participants will explore how a well-prepared business plan serves as a roadmap for business success, guiding strategy, operations, and financial management while attracting investors, partners, and stakeholders.

The course covers key elements of a business plan, including executive summary, business description, market analysis, organizational structure, marketing strategy, operations plan, and financial projections. Through practical exercises, templates, and real-world examples, learners will gain the skills needed to create a professional, actionable business plan that translates ideas into a sustainable business strategy.